The great double-edged sword at a startup is the fact that I must wear multiple hats. The hardest hat for me to wear is by far the ‘people’ hat. This is the hat that manages people, leads people, instructs people and empowers people.
Computers are easy. They only do exactly what some person somewhere instructs them to do. They execute the instructions I give them. I use the instructions someone else to gave me so I can get at the guts of the machine. Outside of mechanical failure, when things go wrong, the machine is still executing the instructions someone gave it.
People though - they are different all together.